An estimated 2.4 million high school and middle school students use flavored e-cigarettes, one of the studies found. Fruit was the most commonly reported flavor category, at 66.1% for high school and 67.7% for middle school, followed by menthol or mint at 57.3% for high school and 31.1% for middle school.
“These results are unacceptable and that is why we must reset the vapor category in the U.S. and earn the trust of society by working cooperatively with regulators, Attorneys General, public health officials, and other stakeholders to combat underage use,” Crosthwaite said in a statement. “We will support the upcoming FDA flavor policy and will follow the PMTA process.”
Matthew L. Myers, president of Campaign for Tobacco-Free Kids, responded to Juul’s announcement in a statement, saying the move “follows the tobacco industry playbook of making changes only when it has absolutely no choice, and then to make a change that will have far less impact than it appears,” adding, “with mint removed, kids will almost certainly shift to Juul’s menthol pods, and other e-cigarette companies will continue to sell mint as long as the federal government allows.”
Juul’s decision on mint comes as the US Food and Drug Administration is expected to publish a final rule that would remove some flavored nicotine vaping products from the US market. Juul said Thursday it has refrained from lobbying the administration on its draft flavor guidance.
Pro-vaping groups often argue that flavors are an important tool to help adult smokers quit using combustible cigarettes.